Axed to the zero effect!

Advertising is a form of communication to an audience, consist the viewers, readers or listeners and to pursue them to buy a product or a service. If we go by the history book then the Egyptians used papyrus to make sales messages and wall posters but first paid advertise was appeared in June 1836, in a French newspaper called La Presse. At the end of 19th century Coco-Cola used to advertise their product. Moved further when radio has arrived in1920 and then the Television, mobile and Internet are the main medium of the advertising. Advertising companies try to create wonder for a product or service and now these days that mostly shown on TV. Some of those are really creative and worth but mostly are irritating and just rubbish. Specially Indian Advertising firm some time lacks the proper idea and it is miles apart when you think about seeing and getting.

I failed to understand what a woman is doing in a men inner-wear advertisement. Woman certainly prefer their own brand, I cannot remember any one who falling head over heal for a men inner wear. The celebrities, specially those are appearing for a product, are the biggest liar. Sharukh Khan certainly do not wear Lux cosy, Ambitab Bachhan never applied a Himani Fast Relief, for Salman Khan, certainly not even going to jump out from a first floor balcony and those celebrities advertising for shampoos and soaps never use the same rather go for an international brand.

The culprits and their senseless advertisement

1. Piramal company, that in manufacturing some health products, encouraging the people to gorge junk foods in an advertisement for their digestive medicine.
     
2. A mobile brand hardly having any brand value separating men and boys by presenting a pack of condom against the change, the girl itself is free with it or not is unknown because according to the message through their adverisement it is clear that the brand is not for woman.
       
3. Recent Tata Docomo’s advertisement and standing-comedy by a well-known face from Bollywood, sad, the comedy that never trickle a funny bone. The message is all about simplicity, when their service often failed inside a building between two mobile user’s using same connections, obvious it is so simple.
       
4. Fair and Lovely, no, neither there is any fairness in it either it is not at all look lovely.
       
5. Finally Axe effect is gone beyond all limits and imagination and the message one get from their recent advertisement that anybody from same family fall for anybody when one going to apply that dirty liquid, no matter whatever is the relation between the two.

When a brand really has a value, one does not need to shout from the rooftop. Brand we do not need an advertise to buy- Intel Products, Microsoft Packages, Apple Mac, Omega and Rolex Watches, Nike/Reebok/Adidas products, Vodafone/Airtel connection, Nat Geo and Discovery Channel and one and only - Google.

Some wonderful advertise I ever seen, Steffi Graff’s was the face for Adidas shoes or Pete Samparas, Andre Aggassi and John Macnroe, Michael Jordan for a sportswear giant. Some Indian advertise, specially Fevicol advertises are really good one.

Bottom Lines : Award for worst face goes to Priyanka Chopra- Her appearance make me believe that she is going younger by days, anxious moment for the producers, this way one day she may disappear because she definitely going back to her mother womb.

!!!Thumbs down to mindless white lies and dumb dumb believers!!!